Custom home builder, Brad Davidson, had a passion to create really beautiful custom homes. He always would say "I love to dig a hole in the ground and finish up with the most beautiful home ever." 10 years ago,  he had the idea to create beautiful architectural signage systems using the standard, unattractive  square-channel sign post as his system's interior structure. Brad founded Sign Post Transformations in 2008, a company with the sole purpose to create beautiful, regulatory signage systems to enhance streetscapes and real estate properties in Kansas City.